Saturday, March 31, 2007

Week in Review: Product Placement

“Do you have donuts?” A coworker asked me as we approached—he was a few feet in front of me—our office at about 8:30 a.m. yesterday.


“Oh, you smelled like donuts.”

I hadn’t eaten at Dunkin’ Donuts since last Sunday, after the AMHL photographer and I returned from Fort Collins, where Dunkin’ Donuts is defunct. And unlike most weeks, when you might spot me in the AMHL donut room at Concord Valley Sports on Tuesday, Wednesday, and Thursday, this week I was present on Thursday morning only. I ate one Munchkin after the Avalanche beat us 6–1. (Nobody shuts out the Capitals!).

On Thursday night, I purchased a small Hot Chocolate from the Dunkin’ Donuts at Alewife Station, where my wife and I took the “T” into town to witness the Pittsburgh Penguins beat our Bruins. Had the donut scent stuck to my skin since then?

“Maybe it’s my shampoo,” I replied, without thinking, to my colleague.

Why would Suave or Proctor & Gamble risk its good name on such a long shot product named Essence of Honey Glazed? Even I wouldn’t buy that.

One plausible explanation for my coworker’s query was that the smell of hand-crafted gems, frosted with the finest ingredients, has permeated my soul. Either that or he was projecting his cravings for a Chocolate Frosted upon me.

Speaking of which, I enjoyed a bowl of Shredded Oats cereal—100% Natural, a product from Barbara’s Bakery—a few minutes ago. Tasty. I’m still hungry, though. A Chocolate Frosted beauty in-the-making will have my name written on it by the time my wife and I arrive at our favorite Dunkin’ Donuts.

But first I’m going to exercise and then take a shower, making sure my hair care product doesn’t smell like donuts.
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